Store Experience Program™

How can we take our shopper’s store experience to the next level? How can we attract new shoppers and also build customer loyalty?

Answer: The Claris-Euclid Store Experience Program™.

Who is Claris?

Claris is a forward thinking retail consultancy with a store operations experience team that strives to help retailers dramatically improve their performance. Claris crafts solutions based on shopper’s in-store experiences, shopper response data, and performance analytics.

Who is Euclid?

Euclid is Google Analytics® for the physical world. Based in Palo Alto CA, Euclid is a venture-backed startup with patent-pending technology and a team composted of veterans of Google IBM, and TIBCO.

What kind of data does Euclid bring to the table?

Euclid’s sensor technology captures anonymous behavioral data at the store level, including shopper acquisition rate, shopping duration, and loyalty metrics, among many others. The data, which is encrypted and securely transmitted, is presented in a browser-based dashboard, which can be made available to any designated users in your organization.

Euclid’s aggregated, anonymous data is valuable to any retailer that wants to increase the quality of their decision-making around marketing and promotions, visual displays and labor deployment. For detailed information, please see euclidelements.com.

What is the Store Experience Program™?

The Claris store experience team will work with the data captured by the Euclid system and perform in-store observations of shopper behavior, shopper interaction with displays, merchandise and your store associates. Observational information will be captured and recorded and integrated with the Euclid data.

Claris will prepare a situation report which benchmarks performance, analyzes improvement opportunities, and presents recommended next steps.

How can I see if it works for our stores?  Simple – try it !

The approach below describes a simple pilot program that will help you prove out the program in your stores.

1. Design the assessment – what questions can we answer:
1. Shopper Acquisition: How can we get more shoppers in the door?
2. Shopper Engagement: How can we keep them in the store longer?
3. Shopper Loyalty: How can we get them to come back again and again?
2. Select your test stores
3. Install the Euclid sensor(s)
4. Euclid devices passively collect your baseline data
5. Review analytics with the Claris Retail Experience Team
6. Build an action plan to improve the store experience in areas such as:
1. Improving shopper capture rate
2. Increasing shop time
3. Increasing visit frequency

Claris + Euclid = Improved Store Performance – It’s as Simple as That!

CONTACTS:

Tad Shepperd: tad.shepperd@claris-solutions.com / 551-427-3031
Sandra Dolan: sandra@euclidelements.com / 415-246-5298